Fabric is all the rage at tradeshows. Understandably, as designers, we can create dynamic shapes, reduce installation time, and reduce freight costs. Fabric can be printed with vibrant full-color images, and the size of fabric reduces the visibility of seams, creating a smooth, continuous flow to your exhibit.
From simple portable 10-foot displays to large-scale immersive environments and suspended banners, fabric allows our designers to bring your Brand Vision to life.
Here are 10 benefits of using fabric for your tradeshow design:
1. Great design possibilities.
The fabric used in tradeshow displays creates very appealing and modern shapes, allowing the viewer to imagine a vast array of shapes and forms that are almost limitless. Because these shapes are soft and warm, and because light has a wondrous effect on curved surfaces (makes them appear almost liquid when viewed from certain angles), the use of soft-form panels as a way to “thread” a story together visually, and with a good amount of visual appeal.
2. It adds creative texture.
Fabric is a good way to bring in different elements of texture throughout the space. It allows you to play around with materials, sheens, weights, and even how they pair with display stands such as wood/organic materials, or a modern and sleek steel. Visually, it adds appeal and interest, without being a heavy-hitter, and acts as a good pairing element within a tradeshow design to further your creativity and brand, and set the tone from a textured perspective.
3. Beautiful print quality.
The latest printing methods make it possible to print high-resolution, full-color images right onto the fabric. Direct dye sublimation creates stunning visuals that will turn heads.
4. Small packing.
Compactness is one of the main selling points of fabric displays, which, despite their appearance, come relatively lightweight and can be folded up to an inconspicuous size perfect for packing on-the-go. This is an appeal for people, since most tradeshow locations aren’t located in their hometown, and plane travel may be a necessity.
5. Smaller storage area for your graphic inventory.
Since fabric is lightweight and folds down small, you’ll need less storage space for your exhibit graphics. This is a big benefit for companies that participate in multiple shows throughout the year and reuse their material, while also not taking up a ton of storage space.
6. Lighter weight.
Fabric is significantly lighter than traditional display materials, which can lead to significant savings on shipping costs. This is especially important for companies that exhibit at shows all over the country or even the world and have to rely on using freight or UPS to get their tradeshow setup to the location in time.
7. Smaller crates/cases mean less costly shipping.
Because fabric is lightweight, it can be shipped in smaller crates or cases. This translates to lower shipping costs, which can be a major factor in your overall tradeshow budget.
8. Faster set and takedown.
Fabric displays are typically much quicker and easier to set up and take down than traditional displays. This can save you valuable time and labor at the show.
9. For beautiful visuals, add some backlighting.
Fabric can be backlit with LED lights to create stunning illuminated displays. This is a great way to make your booth stand out and create a truly immersive experience for visitors.
10. Integrates with conventional exhibits, either full custom or modular.
Fabric can be easily integrated with traditional exhibit components, such as shelving and counters. This allows you to create a hybrid display that combines the best of both worlds.
Overall, the addition of using fabric offers a wealth of advantages for tradeshow exhibitors. If you’re looking for a way to create a more visually appealing, cost-effective, and easy-to-manage exhibit, then fabric is the way to go.
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